PWA for Better User Experience and Sales Conversion
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Loading...Ecommerce industry has been booming for many years now. Adapting the newest technology is something the ecommerce industry does very quickly. Conversions and user experience play a vital role in the success and development of an ecommerce store. Talking about mobile ecommerce, PWA revolutionizes the way industry offers user experience on mobile web.
What exactly is PWA?
PWA, the latest buzzword in the technology industry is an acronym of Progressive Web Application. It is a term coined by Google engineers. It can be called a set of development principles. The progressive web app is an app built into a website by making a combination of functionality of both. To put it in the simplest terms, PWA is something that offers a website the look and feel of a mobile application while accessing it on a mobile browser. Now that the basic idea of PWA is clear, let us move forward towards considering a certain reason about why using PWA is highly convenient for the ecommerce store owners.
Why PWA?
PWA, the latest buzzword in the technology industry is an acronym of Progressive Web Application. It is a term coined by Google engineers. It can be called a set of development principles. The progressive web app is an app built into a website by making a combination of functionality of both. To put it in the simplest terms, PWA is something that offers a website the look and feel of a mobile application while accessing it on a mobile browser. Now that the basic idea of PWA is clear, let us move forward towards considering a certain reason about why using PWA is highly convenient for the ecommerce store owners.
There are literally so many ways PWA can be better than both native apps as well as web apps. First and foremost reason being the offline availability of the users. Along with that, the save on home screen feature helps customers to find the details about the store or checkout the collection on ecommerce stores without downloading an application from the play store. Well, let us understand some of the incredible features on why PWA is convenient way for better user experience and sales conversion:
Native App-like Experience
PWAs are said to offer app-like look and feel with exceptional UI and UX. But not only that, it also offers features, smooth and fast website performance to the users which lacks in the web application.
Offline Functionality
Websites can be responsive, but can not work with bad internet connectivity. This is where PWAs stand out, it offers the functionality even when the customer is offline. This feature allows the user to checkout their order when they are offline. They can also edit or change the order without active internet connection.
No Compulsion on Installation
Right from the browser, PWA can be added to the home screen and does not require the customer to download the application from the app store. This can be a great benefit when considered the mobile commerce conversion.
Compact Solution
As mentioned, PWA are not the heavy or large-sized solution like the native apps. They do not take up a lot of storage space of customer’s devices. The compactness of PWA is really a considerable factor for enhanced user experience.
Push Notifications
Just like native application, Progressive Web Application can allow the store owners to send push notifications to the customer and keep them updated about the latest news and offers going on in the store.
How PWAs Change the Ecommerce
Not only does it offer the look and feel of a native app, it also maintains the advantages of a website, .i.e. Availability from the browser, discoverable on search engines and also does not require to be downloaded from the App Store. PWAs can offer special services like scan barcodes, deliver localised content based on mobile device’s location. These are nothing but certain add-ons to enhance the user experience and make the customer’s journey smoother.
What else?
PWA works efficiently on any size gadget like a regular website. As the device or browser advances, so does the functionality of a PWA.
Who Uses it?
PWA is one such technology that has been adopted by not only SMEs, but all the leading brands have adopted this mesmerizing technology. Let us have a look at the brands using it and its success rates.
BMW
The PWA of BMW was launched in 2017 that increased the performance with the colorful, informative, faster-loading web pages.
Trivago
PWA evolved website of Trivago is now available in 33 languages, across 55 countries.
PWA of Pinterest is available since July 2017 and has noticed a tremendous growth ever since.
Who Offers the Best PWA?
Top 5 companies offering PWA development services are:
Concluding Thoughts
Ultimately, PWAs are a great option for delivering seamless experience. These can be a very impactful technology for mobile ecommerce.
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